→JAPANESE VERSION:【現地デザイナー寄稿】フィンランドのエシカルファッション事情
Finland is well known for its clean-cut Scandinavian design but not so well known for sustainable fashion—at least not yet.
Sustainable fashion has been a hot topic, but we are still far from the goal. The majority of the Finnish fashion industry is still operating "the old way" and not thinking about sustainability. In addition, the majority of Finnish consumers shop at fast fashion stores and supermarkets (yes, we have clothes in grocery stores as well).
However, a great deal of progress has taken place during the last years. A shift toward more-sustainable consumption is happening as more people come to value sustainability, and we see this new attitude starting to affect buying decisions. In addition, many of the newer clothing labels have ecological and ethical commitments as core values.
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