→JAPANESE VERSION: エシカルセレクトショップに聞く！ 売れる「エシカル」に必要なものとは？
FASHION-CONSCIENCE.COM is a UK-based registered company formed in 2007 with the intention of sourcing ethical clothing for stylish women with a conscience. Opening the online boutique on 2007, and the physical shop in London in 2012, it offers some truly brilliant clothes and amazing new design talent from countries such as the US, Canada, Denmark, Sweden, Brazil and of course the UK.
We asked Lianne from Fashion Conscience to talk about the current ethical fashion scene from a retailer's point of view.
Q. Among the designers you currently have, which brands are the most popular?
Overall, we have about 50 designers on the website, but this goes up and down. Out of those designers, the most popular products are from our “FC Select Vegan Bags and Shoes”, FAIR+true, and Skunkfunk brands. The “FC Select” products are vegan items that we carefully select with great price points and styles. FAIR+true has unique designs and prints that make it very on-trend despite being fair trade. Skunkunk has great production, bold wearable designs and a great use of eco fabrics.
Fashion Conscience's Online Shop
Q. Are there some rules that you use to decide which brands you’re going to sell?
We only stock labels that are either fair trade, sustainable, organic, up or recycled or vegan; we also sell products that promote a charity or disadvantaged communities.
Q. You established your shop in 2007; now that you are in your 7th year, do you see any changes in fashion consumerism in UK?
Yes, but that’s primarily due to the recession than to any enlightenment about being less wasteful, fashion-wise! People do appear to buy less than they did four years ago and they tend to wait until they can afford something rather than putting things on credit cards, so they are buying more carefully now. Although the lower end retailers are flourishing, as they are so cheap, there are many customers that want great quality for reasonable prices and they really care about where and how things are made.
Their shop in East Dulwitch, London
The post What is Needed to Make Ethical Fashion More Popular? We asked Fashion Conscience.com appeared first on ETHICAL FASHION JAPAN.